Typing “freelance copywriter” into the LinkedIn search bar will throw up over 160,000 results. So just how do you find the right copywriter for you on the world’s #1 business platform?
LinkedIn has changed and there’s no going back. A mix of the personal and the professional, it is less about presenting your best polished self, and more about honesty and vulnerability. With fewer ego posts from the arrogant telling tales about the unattainable, these days content is often closer to the bone, including warts and all accounts of the ups and downs of life in business.
Marketing changes all the time. Great writing is timeless.
More and more companies are outsourcing writing tasks to copywriters.
Here are one or two reasons you might wish to join them.
How are those New Year’s resolutions going?
Did they survive January? If so, well done, you.
12 January is the day most people are likely to give up on their good intentions, according to research conducted by Strava, the social network for athletes.
One of my favourite books on advertising and one of my favourite book titles is It’s not how good you are, it’s how good you want to be by Paul Arden. This, for me, hits the nail on the head. Attitude is everything.