Blog

How to find the right copywriter on LinkedIn in 8 easy steps

Typing “freelance copywriter” into the LinkedIn search bar will throw up over 160,000 results. So just how do you find the right copywriter for you on the world’s #1 business platform?
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Published 5th October 2020
2-minute read

Covid got your tongue?

Copy in the time of coronavirus: a copywriter’s perspective
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Published 4 June 2020

Regrets, we’ve all got a few

Seems these days, we’re all wracked with regret, too many to mention. We spend on average 110 hours a year looking back and lamenting lost loves, “if onlys” and “what could have beens”.
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Published 25 February 2020
4-minute read

Networking, netshirking, and the newbie freelancer

A 3-minute read to save you hours
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Published 09 December 2019
3-minute read

Should I specialise as a copywriter?

Niche work...if you can get it.
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Published 28 October 2019
5-minute read

Blogging SOS - the potato formula

A 1-minute read to save your blog from oblivion
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Published 05 September 2019
1-minute read

5 more lessons on blogging from Montaigne

Hungry for some writing sustenance?
Here are some more French take-aways from Montaigne, the man who gave us the essay.
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Published 1 July 2019
3-minute read

Making mountains out of Montaigne

Want to blog better? Then stand on the shoulders of giants.
5 things Montaigne has to teach us about relating to your reader.
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Published 10 June 2019
4-minute read

Writing web copy - more on the 21 golden rules

We all like rules, guidelines, checklists, even when they’re not always easy to follow.
Here are 21 key considerations when writing killer copy
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Published 11 May 2019
12-minute read

Just think: writing and the underrated art of staring into space.

When was the last time you sat down and had a good think?
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Published 15 March 2019
7-minute read

Gillette’s #MeToo advert:

The jury’s out over the sincerity and success of Gillette’s #MeToo ad, which has caused so much controversy in the last week. Is its reception down to poor execution?
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Published 23 January 2019
4-minute read

How to get more out of your day when working from home

A 9-minute read to end hours of agonising
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Published 20 January 2019
9-minute read

Got a big presentation coming up? Feeling nervous? Good. It’s normal.

A 5-minute read to end hours of agonising
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Published 22 December 2018
5-minute read

10 ways to conclude your business blog

It’s written...well...almost. Just what is the best way to conclude your business blog?
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Published 31 October 2018
6-minute read

10 ways to open your business blog

No one reading your blogs? Here’s how to get them at ‘hello’.
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Published 13 October 2018
5-minute read

Blogging for small businesses – a quick guide

Blogs are a great way to attract attention online, but where to start? Here are a number of ways to generate ideas, get inspired and kickstart blogging for your business.
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Published 6th October 2018
7-minute read

Blogs still mean business

Why content marketing still matters for SMEs
Blogs still matter if you want to attract and engage customers. It may seem like you’re last to the starting blocks, but it’s never too late to join the race.
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Published 10th September 2018
6-minute read

Welcome to the new LinkedIn: who wants to hug a crocodile?

LinkedIn has changed and there’s no going back. A mix of the personal and the professional, it is less about presenting your best polished self, and more about honesty and vulnerability. With fewer ego posts from the arrogant telling tales about the unattainable, these days content is often closer to the bone, including warts and all accounts of the ups and downs of life in business.
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Published 10th August 2018
4-minute read

Interview by copywriter Haris Halkic

I’ll confess I was slightly surprised when the email arrived.
Would I like to be interviewed for the Stuttgart-based copywriter’s blog?
Well, of course.
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Published 8th June 2018
3-minute read

Give me 10 good reasons to hire a freelance copywriter

Marketing changes all the time. Great writing is timeless.
More and more companies are outsourcing writing tasks to copywriters.
Here are one or two reasons you might wish to join them.
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Published 1st May 2018
5-minute read

Spring is the time for resolutions

How are those New Year’s resolutions going?
Did they survive January? If so, well done, you.
12 January is the day most people are likely to give up on their good intentions, according to research conducted by Strava, the social network for athletes.
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Published 19th April 2018
2-minute read

How to be a better copywriter

Have attitude
One of my favourite books on advertising and one of my favourite book titles is It’s not how good you are, it’s how good you want to be by Paul Arden. This, for me, hits the nail on the head. Attitude is everything.
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Published 12th April 2018
7-minute read

The 21 golden rules of writing web copy

I wonder how long you’re going to stay here with me.
Linger a little while.
Your finger’s getting twitchy, I know.
Like a nervy gunslinger in the old wild west ....
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Published 9th April 2018
4-minute read

The writing process on a page

The bulk of writing isn’t writing. It’s getting hold of the wood and the right axe, and sharpening your tools. It is research and evaluation. It is assembling worthwhile content.
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Published 4th April 2018
2-minute read